Ultimate Guide to Outsourcing SEO | Tips for Outsourcing SEO | Uvisible

SEO has recently gathered all the buzz given its broad reach and result-driven functioning.

This particular digital marketing strategy has made outsourcing SEO one of the most in-demand services, and in order to obtain it, every business owner must read a well-researched and comprehensive SEO outsourcing guide, since it is often difficult.

Before that let’s have a brief overview of SEO.

SEO is an integral part of digital marketing as its one of the most used strategies by a plethora of companies. 

It is not only about keywords and a user-friendly layout; there are many other on-page and off-page factors to think about as well. 

Some aspects of search engine optimisation (SEO) are straightforward and can be handled by the site owner with some reading and investigation. 

In contrast, others are more complex and should be left to the professionals. You’d have to put in enormous time and effort to master these on your own. Hiring an experienced SEO team would be a better bet

What is Outsourcing SEO and Do you NEED it?

Outsourcing is a familiar thing. Businesses of all sizes and across all industries have used outsourcing strategies for some time. 

According to research, more than 35% of the world’s enterprises are managed from India, mostly by organizations in the information technology (IT) industry and others that operate entirely online. 

The sum is equivalent to about $168 billion, which is how much is spent per year on outsourcing services. You might wonder why they’re sending work to firms in other countries. Because it’s a straightforward solution.

Corporations can save money by contracting out some of their services to outsourcing firms that offer the same services for less money.

So, let’s examine its benefits in this SEO outsourcing guide and understand why it’s so important to employ cutting-edge marketing strategies.

Outsourcing SEO can be defined as using a third-party firm rather than building in-house SEO capabilities.

Outsourcing SEO: Pros and Cons

You need to know that every coin has two sides. Similarly, in this SEO outsourcing guide, we have mentioned the services pros and cons which are as follows:

Pros of SEO Outsourcing

1. Time is of Essence

By outsourcing SEO as a company, you can focus on other pivotal operations that would lead to exponential growth and diversification.

If you think to simultaneously manage SEO and run your company you are gravely mistaken as you would be incompetent in both tasks as SEO is a highly complex process that requires specialization.

Hiring Offshore SEO professionals can make clear your mind, at least from the SEO perspective.

2. Algorithms Updates and Recent Trends

SEO is an ever-evolving field. It doesn’t go obsolete, with each passing day it receives frequent algorithm updates and new trends. 

An individual who doesn’t specialize or belongs in the SEO field would generally not be aware of such sorts of things. So, it’s best to rely on seasoned SEO agencies that are completely aware of all such processes, updates, and trends.

3. Enhanced Strategies

Outsourcing SEO presents a holistic approach to the online presence of a concerned business. Generally, people tend to consider content generation synonymous with SEO, though the content is an integral part but don’t completely surmise it.

When you hire agencies that specialize in SEO practices and have access to a plethora of top ai content writing tools, they mention various strategies starting from keyword research, competitors’ analysis, backlink creation, detailed content strategy, and so on that not only improve ranking but also aid in traffic and lead generation.

4. It Saves Money

As a business head, you may try to build a team from scratch that specializes in SEO but it will witness various roadblocks in terms of complexity, time, and diligence. 

Whereas, if you try to outsource it, you could easily overcome all the above-mentioned adversities and ultimately, it wouldn’t even create a dent in your pocket.

5. All ‘White Hat’ SEO Practices

Sometimes when you try to learn any digital marketing strategy from scratch chances of you being tempted by shortcuts are high, well, most of the time you may not even try to take an easy way out, but unintentionally it may happen, which could jeopardise your website’s domain authority and at the extreme situation could lead to a long term ban.

So, to prevent yourself from such drastic measures it’s better to trust the experts of this profession by outsourcing your SEO services and reap the benefits of all the right practices.

6. No Need to Fret over Expensive SEO Tools

To gain an edge over your competitors and build a strong online authority, certain SEO tools become a prerequisite in the process as they are flawless when it comes to complete analysis, auditing, finding errors, or any other process.

For a startup investing a considerable amount in these tools doesn’t make sense given their expensive nature.

So try entrusting it to such seo outsourcing company that uses the best SEO Tools like SEMrush, Ahrefs, Screaming Frog, and so on and further, uses the best SEO practices to manage every SEO project.

Cons of SEO Outsourcing

We have read a few benefits of SEO outsourcing and let us now read a few cons of SEO outsourcing

1. Difficulty in Coordinating

Hiring an external SEO team can provide various perks which are substantial for the growth of the business but also includes certain disadvantages.

As outsourcing is an away process, so chances of you interacting with the outsourced SEO team could only occur through the virtual medium.

Thus, outsourcing SEO hinders the process of teamwork within an organization.

2. Too Many Follow-Ups

When you outsource SEO, getting weekly, monthly, or half-yearly assessment reports of your website becomes essential. 

But, sometimes this exchange of reports can become a lengthy and elaborated follow-up process if the hired SEO company stops being sharp with their responses and reports.

3. Can’t Have the Same Control

There’s no denying the importance of SEO for any online business. Many company owners are wary about undertaking this task themselves, however, because they lack the expertise required to improve their websites. Therefore, they have to rely on outsourcing SEO to third-party firms or agencies to handle SEO on their behalf.

But, such steps demand a substantial loss of control as you couldn’t expect the same authority, command and communication with the hired agencies.

Though at the first glance, trusting an outside company with your website’s optimization might be tempting, you need to evaluate the level of control you want for SEO management.

4. Lack of Clarity over the Business and the Products or Services they Offer

Outsourcing SEO services come with a catch, if the hired company doesn’t explicitly understand your business and its products and services, the chances of your website featuring in the top results can be less. 

As the outsourced party wouldn’t be able to evoke the same sentiments and urgency which you would like to expect.

Thus, you could fail in your mission of achieving desired results from the SEO strategy.

Here, as you embark on the initial phase of outsourcing SEO, it’s imperative to ensure that the digital firm you engage comprehends the intricacies of your business, delving deep into its core. This holds true, particularly in the context of SEO Outsourcing India.

SEO Outsourcing Tips! What to Look for in an Outsourced SEO Agency

We have discussed both the positive and negative aspects of outsourcing SEO services, now through this SEO outsourcing guide let’s find out when a business decides to outsource the concerned services and what are the crucial points or factors they should be aware of.

How much It Costs?

Every small business or start-up particularly in its initial stages does not want to put a lot of pressure on its pockets. So, it’s advisable while deciding for outsourcing SEO, they should thoroughly check for the SEO agencies’ cost before they begin their hiring process.

Businesses often underestimate the true cost of outsourcing SEO services by a significant margin. Various researchers have found that the majority of small firms (54% in a 2017 poll) do not allocate any funds toward SEO. Moreover, 38% said they would experience significant SEO effects while paying between $0 and $99.

Furthermore, you should be aware of the range of SEO prices, when you spot a quotation which is extremely lesser than the market price, you shouldn’t immediately jump the gun.

As it may seem like a great way to make a lot of money quickly, but your business and your clients will ultimately suffer in the long run.

Are they specialists?

SEO has become a rising field and a rapid surge of SEO agencies have joined it. For any business, it’s pivotal to run a thorough background check about every SEO company they are trying to reach out to.

You should conduct an interview with all the prospective agencies that you want to hire, and ask them about their previous clients, how they make their reports, ask them to share some case studies with you and to be extra sure you could even ask them to share their client contact details to know more about their credibility and truth.

When you give your SEO task to an agency, it’s like you trust someone else to handle your business on your behalf, so this can never be taken for granted.

Are they Proficient?

When you hire any personnel, you want them to be specialists in their field and known in and out of everything thrown at them concerning their expertise area. 

Developing an SEO plan requires in-depth knowledge of the technical aspects of the SEO algorithm. 

As the technical aspects of SEO are the foundation of such digital marketing strategy; it’s not enough to rely just on “backlinks” or “content.” Inquire about their technical SEO strategy and ask to see examples of how they’ve utilized it to boost a client’s Google rankings. 

Suppose you’re going to hire a company so it should be proficient and sharp enough to know all the recent search engine algorithmic updates and even be adept with some of the best SEO tools. In that case, you should inquire with the concerned company about the same as well.

Are they able to Understand your Business?

Building a solid and reputable brand image is one of the key goals of any company. When you hire an agency, you’re essentially bringing in a new employee that knows nothing about your past. 

Since the hired SEO specialist will be in charge of your brand’s online persona, it needs to learn as much as possible about your company, objectives, and needs before beginning the campaign. 

To get the most out of your SEO outsourcing, make sure you’re working with a company that can capture the essence of your business in their SEO practices.

Ask them about their Initial Strategy

Before making any long-term commitments with an outsourced SEO company it’s better to discuss the roadmap they propose for your business. 

When they provide you with a detailed roadmap you must spot the following SEO-related tasks comprising content creation, link building, competitors’ SEO strategy and auditing, On-Page SEO, local SEO, and detailed keyword research.

If their plan has all these elements, it means they are a seasoned company and have the utmost clarity concerning how will they approach your business.

What are the Common Mistakes you should Avoid while Outsourcing SEO?

Every SEO company will try to fall in your good books and may try to lure you into hiring them or outsourcing your SEO work by making various false promises. So to steer clear of such agencies check out this SEO outsourcing guide to avoid the following common mistakes:

1. Immediate Ranking

Given the complexities involved in an SEO process, it can never become an overnight process that guarantees immediate success.

Most of the SEO agencies in their portfolio would mention that within days they have made websites achieve top rankings on a search engine, well, how tempting it sounds, but it’s not possible as getting top rank requires weeks of regular posting of fresh content by following all the SEO elements.

Such false hope and lucrative guarantees only make things suspicious and as a business head, you should avoid them at all costs.

Also Check Out: Top SEO terms for Beginners

2. SEO techniques that are Against Search Engine Guidelines

By using Black Hat SEO techniques like keyword stuffing, cloaking paid links, thin content, plagiarism, spammy content, backlinks from suspicious sources, and so on many agencies can bring some amazing results to your websites in a short period.

Ultimately, it makes your websites susceptible to either being temporarily blocked or permanently removed from a search engine repository.

It’s better to progress slowly and steadily when it comes to SEO with all the White Hat SEO practices.

How will You know Outsourcing SEO is Working for You?

Once you have learned about the advantages of outsourcing SEO, followed by factors to consider before hiring and mistakes to avoid, it’s time to reap the rewards of your outsourcing SEO strategy, which could be evaluated through the 3 parameters mentioned below of this SEO outsourcing guide:

1. Are you Ranking at any Specific Keywords?

The SEO expert you hire will help your site rank for a set of keywords. Your website will never rank well for every term. 

But, for certain keywords, it could achieve the top spot on the search engine, if you find the same being happening to your website after outsourcing SEO, it means it’s working for you.

Discuss keywords by the potential of driving traffic + business and ease of hitting rankings too. If they select generic keywords which are not easy to rank for, chances are that you won’t get any organic traffic in the near term.

2. Is there any Increase in Organic Search Traffic?

Outsourcing SEO aids in website traffic which could easily be spotted on various analytics tools. 

You need to keep a close eye on the organic traffic, if it shows respectable growth it means your SEO strategy is showing its effects.

3. Are you able to Witness any Increase in Revenue?

ECommerce businesses and other online firms can easily track the desired results of outsourcing SEO by spotting a rise in orders or their revenue streams.

Concluding Remarks!

Outsourcing SEO is not an easy task. It requires assiduous planning in terms of your business goals and objectives. If you are sure about your planning, you still require to spend a reasonable amount of time deciding which agency will work best for you.

Hiring an SEO company needs to be carefully analyzed on various parameters. Through, this article we have tried to prepare an SEO outsourcing guide that answers most of the burning questions on it.

SEO Outsourcing FAQs

Q1. How do you outsource SEO?

Outsourcing SEO involves hiring a third-party agency or individual to handle your website’s search engine optimization. We will research, define your goals and manage the process for you.”

Q2. Can you outsource keyword research?

Yes, you can outsource keyword research to a digital marketing agency like Uvisible. We will conduct thorough research and provide you with a list of keywords relevant to your business and can help drive traffic to your website.

Q3. Why should I outsource my SEO?

Outsourcing your SEO to a digital marketing agency like Uvisible can save you time and resources while ensuring your website ranks higher on search engines. They have the expertise, tools, and experience to create a custom strategy that will drive more traffic and leads to your business.

Q4. What are the 5 benefits of outsourcing?

1. Cost savings
2. Access to specialized skills
3. Flexibility
4. Increased efficiency
5. Access to the latest tools and technology. Uvisible digital marketing agency can provide these benefits and help your business achieve its goals.

Q5. Should you outsource your SEO?

Outsourcing SEO to a digital marketing agency like uvisible can be a cost-effective and efficient way to improve your website’s search engine rankings and drive more traffic to your business. They have the expertise, tools, and experience to create a custom strategy that will work for your business.

Q6. How do you outsource SEO services?

To outsource SEO services, you can contact a digital marketing agency like Uvisible. They will analyze your website and create a custom strategy to improve your search engine rankings and drive more traffic to your business. They will then execute the strategy and provide regular reports on the progress.