Google Analytics 4 introduces three new features to enhance data transparency and address tracking issues.
Percentage values in Google Analytics reports
UPDATE 1
Percentages have been added to each row for all detailed reports in the • "Reports" and "Ads" modules to help us better understand the weight of each row in comparison to the total value.
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When a report indicates a high rate of missing session_start events, Google will display an alert. Interacting with this alert will provide information about the issue.
UPDATE 3
High not set rate notification
When a report shows a high > rate of (not set) values, Google displays an alert. Also here, Google will show you the cause of the issue.
Good updates to improve improve data transparency & accuracy. Help us advertisers spot issues faster now.
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