8 Steps to Create an Effective Email Marketing Strategy

  • December 27, 2024
  • SEO
No Comments

Even with the changing digital landscape, one thing that remains constant is email marketing for businesses to connect with target audiences, generate sales, and create brand loyalty.

Email marketing outperforms every other digital channel as it gives an average ROI of $36 for every $1 spent. That makes it the most essential strategy in any marketer’s toolkit.

However, crafting a perfect email marketing that does not turn into spam requires extensive planning.

A well-researched plan that aligns with business goals, drivers measurable results, and engages with the audience will ensure the success of email marketing.

In this blog, we will discuss 8 effective email marketing strategies to help you win in the competitive world.

8 Steps to Create Successful Email Marketing Strategies

Step 1: Define Your Goals

 

A powerful content marketing strategy requires clear objectives. Defining what you are willing to achieve with email marketing is essential.

The goals can be:

  • Increase traffic on the website
  • Generating leads and improving sales
  • Build customer relationship
  • Create brand awareness
  • Launch and promotion of new products or services

 

For Example:

A hotel advertising agency can increase customer conversion within three months by promoting seasonal discounts, customized packages, and more through email marketing.

Tip of the Day:
Use SMART goal metrics (Specific, Measurable, Achievable, Relevant, Time-bound) to decide your objectives.

For example, “Grow email newsletter subscribers by 15% in the upcoming quarter.”

Step 2: Build a Quality Email List

Building a quality email list is the core of your strategy. Attract the potential subscribers who are interested and willing in your offerings.

Strategies for Building an Email List:

Offer Value-Driven Incentives:
Provide lead catchers like Newsletters, eBooks, or Discount Codes.
For example, SEJ’s email sign-up strategy involves free templates in exchange for sign-ups.

Optimize Website Forms:
You can include pop-ups, or exit-intent forms to get email addresses.

Leverage Social Media:
You can also leverage social platforms like Instagram or LinkedIn based on your target audience for email sign-ups.

Run Contests or Giveaways:
An online gift store can offer $50 off on the first order in exchange for an email subscription.

DO NOT DO!
Do not purchase an email list. This can spam your sender mail and lead to low engagement rates.

Step 3: Segment Your Audience

Segmentation means dividing your email list into groups based on demographics, geographics, behavior, and interest.

A report by Campaign Monitor suggested that segmented campaigns have a 14.32% higher opening rate than unsegmented campaigns.

Segmentation Criteria:

  • Demographics include age, gender, and location.
  • Behavior includes recency, frequency, and worth.
  • Engagement includes activeness vs inactiveness.
  • Interests include products or categories of interest.

For example, an outsourced SEO service agency can segment its target clients into one who wants complete SEO services, one who just wants content services, one who wants an SEO audit, and more.

Step 4: Craft Compelling Email Content

Without engaging content, no email marketing campaign can work. Relevancy and engaging content in emails are the best ways to increase conversions.

Key Elements of a High-Impact Email:

Subject Line:
Make it precise, engaging, and actionable.
For example: get your chance to win a freebie tonight!

Personalization:
Include the recipient’s name and customized content on their preferences.
For example: “Hi John, here’s your new announcement.”

Clear Call-to-Action (CTA):
Use action words like “Buy Now” or “Subscribe for Free Guide.”
CTA placement is essential in the email for the desired action.

Engaging Visuals:
Visuals like eye-catching images, videos, and GIFs to grab attention.

Concise Copy:
Keep your mail copy short without overwhelming the reader.

For example, a hair salon PPC campaign promoting a new hair treatment could include a tutorial video, followed by a CTA: ‘Click and book your appointment today!”

Step 5: Optimize for Mobile

Mobile optimization for emails is non-negotiable since 58% of emails are opened on mobile.

Best Practices for Mobile Optimization:

  • Create a responsive email design suitable for all screen sizes.
  • The subject line should be under 40 characters.
  • Large, tappable CTA buttons are best to get a response.
  • Ensure image optimization and remove heavy files.

Tip of the Day
Test your email across different screens and clients to ensure a seamless experience.

Step 6: Automate Your Campaigns

Automating your campaign can ensure quick communication while saving time.

According to Campaign Monitor, Auto-generated emails can generate 320% more revenue.

Types of Automated Emails:

Welcome Series:
An online electronic store sends a welcome email with a discount code for first-time shoppers.

Abandoned Cart Emails:
Remind your customers about products in their cart with a subtle purchase reminder.

Re-engagement Emails:
Inactive subscribers can be awakened by enticing offers or updates.

Birthday or Anniversary Emails:
A skin care brand sends a free ice cream coupon on a birthday or anniversary.

Step 7: Monitor and Optimize Performance

 

Without monitoring and optimizing the key metrics of email campaigns, they won’t generate the desired results.

Data-driven improvements are necessary for it to work.

Key Email Marketing Metrics:

  • Measure how many people have opened your email by checking the open rate.
  • How many of them clicked on a link or CTA?
  • Measure how many of them took the desired action after clicking the link in the mail.
  • Check the percentage of undeliverable emails.
  • Check how many people unsubscribed from your email list.

Tools for Monitoring:
You can measure these metrics through HubSpot, Mailchimp, or Constant Contact for in-depth analysis.

Tip of the Day
Initiate an A/B test for subject lines, CTA, and visuals to see what is working best with your audience.

Step 8: Stay Compliant with Email Laws

Always ensure that your email marketing campaign aligns with regulations and is ethically competent.

Key Regulations to Know:

  • CAN-SPAM Act (US)
  • GDPR (EU)
  • CASL (Canada)

Best Practices:

  • Don’t forget to add an unsubscribe link in each email.
  • Never hide your identity and reason for communication.
  • Always take consent before adding a subscriber to your list.

Conclusion

Creating an effective email marketing campaign isn’t a cup of tea for everyone. It requires extensive planning, audience segmentation, and continuous improvement.

You can only succeed if you define clear goals, create a quality list, develop engaging content, and leverage tech for automation to get the most out of email marketing.

If you are willing to stay consistent, and to achieve long-term success for your audience, you can always get help from an Email marketing service agency.

If you want to enhance your business’s online presence, contact UVISIBLE for performance-based solutions.

So are you ready to start your email marketing game and win over the internet?

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts

Leave a Comment