7 Best Ecommerce SEO Tools to Boost Your Rankings

The digital world is competitive, and if you do not get to rank at the top of a search engine, you can lose your business to competition.

Irrespective of the scale of your business, from a giant marketplace to a small online store, SEO helps bring organic traffic, boost visibility, and increase sales.

However, doing it all manually can be time-consuming and frustrating. To solve that, there are many powerful SEO tools available to optimize your business’s online presence.

In this blog, let’s find out which SEO tools you use best to optimize your business profile to gain a competitive advantage.

1. Google Analytics: Track and Optimize Your Performance

Google Analytics is a tool that you can not ignore if you want to improve your ecommerce business’s SEO strategy.

GA provides you with data to understand your website’s performance, traffic origin, pages that are performing best, and user interaction points.

GA4 is a crucial tool for success and measuring e-commerce digital marketing performance.

Key Features:

• To track the site traffic source and user behavior.

• To check conversion rates and ecommerce transactions.

• It finds high-performing pages and areas that need improvement.
• It enables goal-setting to measure SEO effectiveness.

Application in Ecommerce:

GA allows you to set goals and track conversions for businesses to improve their current ecommerce  SEO strategies to maximize conversions.

It can help monitor user behavior and bounce rates to find areas for improvement to increase sales and customer retention.

Use GA 4 for deeper insights to learn user interactions, helping businesses make data-driven decisions.

Tip of the Day

GA’s cohort analysis is essential for tracking user retention and optimizing your content strategy.

2. Google PageSpeed Insights: Improve Website Speed and Experience

Page speed is the key factor in reducing the bounce rate on your website, and it is one of the core web vitals of SEO and user experience.

To measure page speed, the best tool is Google’s PageSpeed Insights, which provides insights into a site’s loading time and suggestions for improvement.

Benefits of Google PageSpeed Insights:

• Improve loading times to reduce visitors’ bounce rates.
• It will improve user experience and engagement.
• It will spike the search engine rankings of your ecommerce website.
• Suggest optimization strategies for better performance.

How to Use It:

• Put your website URL in Google PageSpeed Insights.

• Check the performance score for both desktop and mobile versions.

• It provides suggestions like optimizing images, minimizing JavaScript and CSS, and leveraging a content delivery network (CDN) to improve your website.

If you optimize everything suggested by PageSpeed Insights, it will seamlessly increase the loading speed of your ecommerce website for a better shopping experience for users to stay on the site and make a purchase.

If you improve SEO’s Core Web Vitals using PageSpeed recommendations, you will see an additional ranking boost.

Tip of the Day
Lazy loading tool is the best to optimize images without compromising content quality.

3. SEO.com: Optimize Keywords and Competitor Strategies

If you think SEO is too much work, well, SEO.com is the tool for you.

Why? Because it simplifies the process of keyword research, backlink analysis, and on-page optimization, making ecommerce SEO easier than ever.

Isn’t it amazing?

Key Features:

• It helps search high-volume, low-competition keywords.
• It provides competitors’ SEO performance insights.
• You can get detailed backlink reports.
• Conducts technical SEO audits.

How Ecommerce Sites Benefit:

Using SEO.com, ecommerce sites can monitor competitor websites for keywords and rankings to improve their strategy and create better product descriptions and content strategies.

Utilizing SEO.com for regular audits can help find technical issues and suggestions to remove them to efficiently crawl and index web pages.

Using SEO.com, you can track domain authority and backlink quality for ecommerce sites to build a strong SEO core and improve search rankings.

Tip of the Day
Long-tail keywords are best to reach a more targeted audience and increase conversion rates.

4. Screaming Frog: Conduct a Technical SEO Audit

If you want to conduct a technical SEO audit but find it too confusing, well, Screaming Frog is the tool for you.

It eases the work of finding technical SEO issues for ecommerce websites, such as broken links, duplicate content, and missing metadata.

How to Use Screaming Frog:

• Install the Screaming Frog plugin and initiate a full site crawl.

• Search for broken links, missing metadata, and duplicate content.
• Solve the errors and re-run the tool to see if the fixes are working fine.

Benefits:

• It helps your site to get properly indexed by search engines.
• It improves the quality of on-page SEO and user experience.
• Keep your site structure healthy and simplified.

Using Screaming Frog, an ecommerce site can fix broken links, optimize metadata for better CTR, and index all site pages to improve its overall search visibility.

Screaming Frog’s SEO audit provides complete information on current SEO errors and helps prevent them for a strong SEO foundation.

Tip of the Day
We run the Screaming Frog crawl once a month for our clients’ websites to identify and fix SEO issues before they impact rankings.

5. AnswerThePublic: Discover What Customers Are Searching For

Who are you doing all the SEO efforts for? Of course, targeted public.

However, if you do not know what customers are searching for, your every effort will be in vain.

To solve this issue, tools like AnswerThePublic can help you understand user intent.

It helps generate keyword ideas and trending search queries to help businesses create relevant and engaging content.

Benefits of Using AnswerThePublic:

• Identify the most relevant, popular, and long-tail keywords.
• Search for details about customers’ pain points and requirements.
• It improves content marketing efforts and product page optimization.

Practical Application:

Using insights from AnswerThePublic, an ecommerce website can align its product descriptions, blog posts, and FAQs with customer searches to attract more organic traffic.

Finding trending FAQs and answering them directly on the product page can increase conversion rates while enhancing search visibility.

Utilizing long-tail keywords from search engines and creating topics to sustain engagement and higher rankings can also be achieved through AnswerThePublic.

Tip of the Day
You can combine AnswerThePublic with Google Trends for real-time keyword validation.

6. Google Search Console: Leverage AI-Powered SEO Insights

Data can be hard to crack, especially when it comes to SEO.

But what if we tell you there is a tool that can help you make data-driven decisions?

Yes, Google Search Console is the tool that can help ecommerce businesses monitor and analyze search performance and website health, and help optimize for better visibility on Google.

Features:

• It gives insights related to search traffic and keyword performance (impressions, CTR, clicks, and rankings).

• By identifying indexing issues and crawl errors, it helps key pages appear in Google search results.

• To improve website speed and UX, it tracks Core Web Vitals.

• Helps find any security threats or usability issues with the website.

How It Helps:

Google Search Console helps ecommerce businesses to improve their existing SEO strategies by providing keyword research, content optimization, and complete site optimization for SEO.

By adapting the data and research suggested by Search Console in their existing SEO strategy, businesses can stay ahead of competitors.

7. SpyFu: Gain Competitive SEO Insights

Do you think your competitor is doing better than your ecommerce site and looking to replicate their strategy on your website?

Well, do not worry because you can utilize SpyFu to gain competitive SEO and PPC insights and reverse engineer them for your ecommerce businesses.

How It Works:

• It analyzes competitors’ keyword rankings.

• It keeps track of ad spending and PPC campaigns.
• It provides a complete backlink analysis of a competitor’s website for strategic outreach.

Practical Application:

Using SpyFu, ecommerce sites can find high-ranking keywords and backlinks to improve their current strategies to gain an edge.

This tool can help you find competitive keywords that drive traffic to competitors’ websites and incorporate them into your content and advertising decisions.

Using this tool, you can track competitors’ top-performing search terms for PPC campaign optimization for higher visibility and improved ROI and ecommerce PPC strategies.

Conclusion: Supercharge Your Ecommerce SEO

Aren’t you in awe of these tools and their amazing features? And why should you not be?

These tools are capable of optimizing websites, outranking competitors, and driving more sales for e-commerce websites.

So, if you are looking for sustainable growth for your ecommerce business, utilize the features offered by these tools, such as analytics, improving site speed, conducting keyword research, and refining SEO strategies.

Incorporating these tools with consistent SEO efforts will help you improve search rankings, better organic traffic, and higher revenue.

Get in contact with Uvisible today to implement these tools seamlessly for your ecommerce business to thrive in a competitive market!