How we scaled an Ozempic Brand from $0 to $500K+ in just 5 Months
Overview
Client: Brand Selling Ozempic-based Tea Powder
Industry: Health & Wellness
Business Overview - A newly launched health & wellness brand offering a functional tea powder positioned for weight-management support. The brand entered a highly competitive and regulation-sensitive market with no prior sales, no historical data, and zero brand recognition.
Objective: Launch a new brand, build market presence, and drive online purchases with strong revenue and ROAS.
The Challenge
By March 2025, the Brand had no prior market presence or sales. Our goal:
- Build Brand Recognition
- Generate consistent sales
- Maintain profitability while scaling
- Start new markets
$550K Revenue Growth
Consistent increase in sales
Visibility on High-Intent Buyer Searches
Shown to users actively looking to buy
2.5x ROI Scale
Higher returns with controlled spend
Our Strategy
- Brand Awareness Campaigns
- Launched brand-search campaigns targeting Brand Keywords
- Introduced the product with clear, trust-building messaging
- Scale via Shopping & PMax
- Introduced Google Shopping & Performance Max campaigns
- Rolled out impression-share bidding to capture top-of-page visibility and outcompete rivals
- Performance Optimization
- Continually monitored revenue, CPA, and conversion metrics
- Shifted budget toward high-ROAS campaigns
- Rotated creatives, Promotions, Offers, and refined audience targeting
Results
Rapid Scale-Up
The brand launched with just 79 Shopify purchases in March, then scaled rapidly to nearly 3,000 purchases by May, proving strong product–market fit and scalable demand.
Revenue Growth
Between March and June alone, Google Ads generated $436K+ in Shopify revenue, growing from a $4.9K launch month to consistent six-figure monthly revenue at peak scale.
Strong Efficiency During Scale
Despite aggressive scaling:
- ROAS stabilized between 2.0 and 2.5 during peak months (April–August)
- AOV remained consistent ($60–$67), indicating stable customer intent and pricing strength
- Spend increases were backed by performance, not guesswork.
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Competitive Edge Through Impression Share Bidding
In June and July, we tested impression-share targets to:
- Boost top-of-page visibility
- Outrank competitors in high-value search slots
- Offset natural mid-year slowdowns
Outcome: Despite a slight dip in July purchase volume, revenue per dollar spent remained high, with continued market dominance in the digital space.
Final Takeaways
- From 0 to $500K+ in cumulative Shopify revenue within five months.
- Efficient cost control: Even as performance softened modestly, ROAS and AOV held strong thanks to strategic bidding and budget control.
- Outpaced established competitors via targeted impression-share strategy.
- Performance stayed strong: Positive results despite seasonal shifts, with a strong mid-July rebound in visibility and conversion value.
Conclusion
By executing a phased, full-funnel ecommerce digital marketing strategy with smart bidding and continuous optimization, we positioned the brand as a credible, competitive player within months—driving strong revenue and sustainable growth.
We didn’t just drive sales—we built a resilient, visible brand from ground zero
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