How to Market a Roofing Company Online: Digital Marketing, PPC & Social Media for Roofers

“We Do Great Work… So Why Isn’t the Phone Ringing?”

It’s likely that if you’re a roofing contractor reading this, you’ve asked yourself, “We deliver quality work.” Our clients are satisfied. So why aren’t we receiving calls regularly?

Isn’t that annoying?

You make investments in equipment, vehicles, labor, and supplies. You fulfill warranties, arrive on schedule, and finish tasks correctly. 

You don’t have a full schedule, though. In the meantime, advertisements for a different roofing company in your city appear on Google, Facebook, and even YouTube.

The majority of roofers don’t want to hear this: 

• Your workmanship isn’t the issue. 
• Your visibility is the issue.

Homeowners no longer search for yard signs while driving. They start their search online.

In today’s digital era, digital marketing for roofing contractors isn’t optional—you must promote your roofing company online aggressively and strategically, because old-school methods alone won’t cut it anymore.

According to BrightLocal, 98% of customers research local services online before hiring. Even more potent: 

76% of consumers visit or get in touch with a business within a day after doing a search.

Additionally, Google notes that in the last two years, searches for “roof repair near me” have increased by more than 60%.

Thus, there is a demand.

The actual query is: Do people find you when they search?

If not, competitors who are knowledgeable about digital marketing for roofers are taking your jobs every day.

This guide will explain how to use social media, PPC, and SEO to market a roofing business online in a way that makes sense and generates actual leads.

10 Steps to Market a Roofing Company Online

Step 1: Understand Your Roofing Company’s Target Market

You must be clear about who you serve before you run advertisements or post on social media.

Are you concentrating on:

Homeowners looking for:

• Homeowners seeking insurance claims
• Storm Damage Restoration
• Leak Repairs
• Roof Replacements
• Emergency repairs

Residential clients care about:

• Price
• Reviews
• Trust
• Speed
• Financing options 

…important factors to residential clients.

Commercial Roofing

Businesses and property managers seeking: 

• Roof coating
• Maintenance contracts
• Flat roof systems
• Large-scale projects

Commercial customers are concerned about:

• Compliance
• Warranty
• Experience
• Long-term upkeep

Industry statistic:

According to IBISWorld, residential projects account for 65% of roofing revenue, whereas commercial roofing has longer sales cycles but higher contract values.

This is important because you need to modify your marketing message.

“Can I trust you with my house?” is a question a homeowner wants answered.

“Can you handle big projects without delays?” a commercial buyer asks for evidence.

Here, the majority of roofing businesses fail.

They employ generic messaging that doesn’t resonate with anyone.

Step 2: Your Website – Your 24/7 Salesperson

Your website is no longer a brochure.

It’s the best salesperson you have.

You’re losing money if it’s slow, out-of-date, or unclear.

According to Google, 53% of mobile users abandon websites that take more than three seconds to load.

This implies that before they even see your offer, half of your potential leads are gone.

A roofing website that converts well needs to: 

• Load quickly
• Appear professional on mobile devices
• Display real job photos
• Display Google reviews
• Make calling simple
• Have obvious call-to-actions

Fancy animations are not what people want.

They want to know:

• Do you have a license?
• Do you have insurance?
• Do you manage insurance claims?
• Do you provide free inspections?

The development of roofers’ marketing websites is important in this situation. At Uvisible, we build websites designed for lead conversion, not just aesthetics.

Step 3: SEO and Local SEO for Roofers– How Roofers Get Free Leads Long-Term

Ranking on Google when people search for things like “roof repair near me,” “best roofer in [city],” or “emergency roofing contractor” is known as SEO (Search Engine Optimization).

A key component of local SEO is GBP, and Google Business Profile management for roofers should have a consistent name, address, and phone number, along with reviews and ratings for optimization.

WebFX reports:

Over time, SEO produces three times as many leads as paid advertisements.

Why?

…because these folks already require your assistance.

You’re assisting, not interfering.

Roofers’ Local SEO marketing includes: 

• Creating city pages
• Getting 5-star reviews
• Improving Google Business Profile
• Posting beneficial roofing blog topics
• Creating backlinks

Although it takes time, SEO creates a monthly lead machine that doesn’t require paying per click.

For this reason, one of the best long-term investments for roofers is SEO marketing.

Step 4: PPC for Roofers – Get Roofing Leads TODAY

SEO is slow yet effective.

You utilize PPC for roofing contractors if you need leads right now.

You can instantly show up when someone searches using Google Ads:

• “repairing roof leaks.” 
• “storm damage roofer”
• “cost of replacing a roof”

Depending on your city, roofing clicks might cost anywhere from $8 to $35.

Does that seem pricey?

Let’s calculate: $20 for each click

$200 for ten clicks

$7,000 for one closed job

Are you still making money? Absolutely.

However, the majority of roofers fail at PPC for the following reasons: 

Sending traffic to the homepage 

• No call tracking 
• No retargeting 
• No keyword filtering 
• No landing pages

For this reason, roofing PPC campaigns require roofing PPC experts.

Step 5: Social Media Marketing for Roofing Companies

Influencers are not the only users of social media.

It is the foundation of trust.

Faceless brands are not hired by people.

They employ individuals they know.

Your social media accounts ought to display: 

• Your team 
• Actual employment websites 
• Before and after pictures 
• Client endorsements
• Updates on storms

According to HubSpot, social media advertisements improve lead quality by 45%.

Top Platforms: 

• Facebook: Local leads 
• Instagram: Visual branding 
• YouTube: Authority 
• LinkedIn: Business clients

Effective Paid Social: 

• Facebook advertisements for roofers 
• Instagram advertisements for roofing 
• Retargeting users of websites

Before they call you, folks are warmed up by social media. 

Step 6: Lead Generation Without Brokers

Five roofers purchase the same lead from lead brokers.

That becomes:

• Wars over prices
• Minimal profit margins 
• Intense follow-ups

Intelligent contractors create their own systems:

• SEO Google Ads 
• Facebook Advertisements
• Follow-up Emails

Compared to brokers, contractors that do their own marketing save 40% on each lead.

For this reason, we say: 

Boost your company without using a lead broker, roofers. 

Step 7: Content Marketing for Roofers

Blogs increase traffic and authority:

• How to obtain roof leads
• Top roofing advertisements
• A checklist for roofing marketing
• Selling a roofing business
• How to expand a roofing company

Month after month, content generates free traffic.

Step 8: Email Marketing

Email is not given enough credit.

Utilize it for:

• Follow-ups
• Requests for referrals
• Reminders for maintenance
• Advertising

Stat: For every $1 invested, email marketing generates $42.

Step 9: Commercial Roofing Marketing

Regarding B2B:

• LinkedIn advertisements
• Cold outreach
• Lists of property managers
• Contracts for maintenance

Lead production for commercial roofs needs sustained care.

Step 10: How to Grow a Roofing Company

Hacks don’t lead to growth.

Systems are the source of it.

You require:

• Roofing SEO marketing
• PPC
• Social
• CRM
• Automation
• Analytics

For this reason, many contractors utilize roofing marketing agencies.

Final Thoughts

There is no slowdown in the roofing sector.

Roofs will always be necessary for people.

However, businesses that appear online first receive the money.

Roofing is something you are already familiar with.

Leave the marketing to us.

Are You Prepared to Expand Your Roofing Company?

Give up speculating. Initiate scaling.

Contact Uvisible to schedule your complimentary roofing marketing audit, as we are the best PPC audit company.

We’ll demonstrate:

Where you’re losing leads, how to outrank rivals, how to reduce advertising expenses, and how to expand more quickly

Contact Uvisible today
Your future customers are searching right now.
Make sure they find YOU.