7 Overlooked Technical SEO Issues That Harm Your Rankings

Technical SEO audits involve more than just optimizing for mobile devices or managing page speed. Here, we highlight seven commonly overlooked technical SEO audit issues that should not be ignored.

Many assume that once a 301 redirect is set up, Google follows it seamlessly. But if your internal links still point to redirected URLs, they create unnecessary redirects.

1. Internal Links Pointing to 301 Redirects

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A no-index tag tells Google not to index a page. But if that same page is included in your XML sitemap, it sends conflicting signals.

2. Noindex Pages in Your Sitemap

Orphan pages lack internal links, making them hard for Google to find. This is problematic, especially if they have external backlinks, as their link equity is not shared across your site

3. Orphan Pages with External Backlinks

Sites often use URL parameters for tracking, filtering, or sorting content. However, without proper management, they can create duplicate content issues.

4. Excessive URL Parameters Causing Duplicate Content

If multiple Hreflang tags point to the same language version, search engines may ignore them entirely. This can cause users to land on the wrong language version of your site.

5. Multiple Hreflang Tags for the Same Language Version

Pagination issues occur when incorrect pagination loops, such as Page 3 linking back to Page 2, or when missing rel="next" and rel="prev" directives confuse search engines.

6. Poor Pagination Handling

Pagination issues occur when incorrect pagination loops, such as Page 3 linking back to Page 2, or when missing rel="next" and rel="prev" directives confuse search engines.

7. Mismatched Canonical Tags and Internal Links

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