Automated bidding simplifies bid management by automatically adjusting bids to achieve your performance goals.
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Unlike Manual CPC bidding, It eliminates the need for manual bid updates on individual ad groups or keywords.
Automated bidding in PPC should be used when you trust your conversion tracking and have accurate data.
It is suitable when you can set realistic goals for cost per acquisition (CPA) or return on ad spend (ROAS).
Automated bidding is beneficial when you want to leverage the native bid signals and signals that advertisers can't access manually.
Rules and scripts help automate bidding decisions but require accurate data and careful human input.
It is particularly useful for strategies like Max Conversions with a TCPA goal or Max Conversion Value.
Consider manual approaches for better control when lacking accurate conversion data or struggling with goal setting.