In many companies, marketing and sales often fail to communicate. Discuss sales cycle length vs. ideal expectations, upcoming trends, how quickly leads contacted sales, and how to improve.
Your AdWords campaigns may suffer from setup issues or incorrect targeting, and it's crucial to not only focus on converting visitors but also on driving qualified traffic from PPC campaigns.
Prospective customers may not have the financial resources or budget necessary to make a purchase or engage with your product or service.
The PPC ad may not align with the user's search intent or needs, leading to a disconnect between what they expected and what they found on your landing page.
If the landing page is slow to load, difficult to navigate, or lacks compelling content and a clear call to action, it can deter users from taking the desired action.
In highly competitive industries, other advertisers may be bidding aggressively for the same keywords, making it harder to capture leads at a reasonable cost.
Users who repeatedly see the same ad may become immune to its message or simply ignore it, reducing the likelihood of conversion.