Low Search Volume – If your keywords are too specific, long-tail, or in a niche industry, they might not get enough searches to trigger impressions.
New Ad Account Struggles – Brand-new Google Ads accounts take time to ramp up, making it harder for keywords to gain impressions initially.
Ad Not Approved Yet – Google can take up to two days to approve new ads, especially in fresh accounts. Until approved, your ads won’t show.
Duplicate Keywords – If you have multiple keywords targeting the same audience, they can compete against each other, preventing impressions.
Low Bids or Budget Issues – If your bid is too low for the keyword’s auction price or your budget is spread too thin, your ads may not enter the auction.
Ad Under Review or Restricted – Ads with trademarked terms, financial topics, or policy-sensitive content may get flagged, delaying or preventing them from running.
Targeting Too Narrow – If your audience targeting is too restricted (e.g., small geographic area, specific demographics, or limited device targeting), there may not be enough searches.
Negative Keywords Blocking Traffic – Overuse of negative keywords or conflicting settings can unintentionally block relevant searches, reducing impressions.
Improper Bidding Strategy – If you use an inappropriate bidding strategy (e.g., manual CPC with low bids, or broad match with no bid caps), Google might not prioritize your ads.
Technical or Account Issues – Sometimes, Google Ads glitches, paused campaigns, or account suspensions can prevent your ads from running. Check your account status and campaign settings for errors.