Google Discover is a feed of articles that users may find interesting.
The signals Google uses to determine a user's interests are unknown, but one signal may be what a user searches for.
To get and maintain Google Discover traffic, it is important to focus on fresh and evergreen topics, rather than keywords.
Content should be organized and hit each topic point like a story with chapters.
Google advises using page titles that capture the essence of the content, including high-quality images, and providing timely, storytelling, or unique content.
It is also important to avoid misleading titles, exaggeration, appeals to outrage, and morbid or shocking topics.
While Google Discover can be a great source of traffic, it is not consistent.
Focusing on the topic, writing well, using relevant images, and staying current can increase the likelihood of scoring traffic from Discover. (edited)