Maximize reach and effectiveness by integrating PMax campaigns with traditional campaign types.
You can create a comprehensive and diverse marketing strategy for better results across multiple channels.
Excluding brand keywords from Performance Max campaigns is essential for optimal performance.
Achieve diverse goals by creating multiple Performance Max campaigns tailored to specific objectives.
Control URL expansion in the PMax campaign by choosing the landing page and Google's page expansion.
Improve campaign performance with early inclusion of audience signals in Performance Max.
Watch out for cannibalization in PMax due to limited data and search term reports.