Google can't understand the hierarchy if your Pillar Page and Cluster Pages aren't linked properly.
Fix: Ensure each cluster page links back to the pillar and vice versa.
If your Pillar Page is about "Email Marketing", a cluster about "Best Social Media Ads" won't make sense.
Fix: Make sure every cluster piece answers a relevant question and aligns with user intent.
Avoid keyword stuffing or irrelevant terms; they won't improve rankings. Each cluster piece should focus on relevant long-tail keywords connected to the pillar topic.
Fix: Conduct keyword research to ensure subtopics align with search intent & user queries.
If your content is too short, shallow, or repetitive, Google won't see it as valuable.
A strong topic cluster isn't just about linking pages. it's about creating valuable, well-structured content that actually answers user queries.