After optimizing a Google Ads account, focusing on content and the ideal customer is important. Defining the ideal customer is important to avoid targeting everyone.
Google Ads can be used to test keywords and content to find the best options. Utilize more general keyword terms and review search queries to gather insights.
Share the findings with the client and engage in ongoing communication to identify new themes and angles to test. Conduct deep research on competitor landing pages and content for inspiration.
Continuously ask questions and learn to better understand the client's ideal customer.
Identifying the best terms to describe products is important. Conduct research and testing to generate viable options for testing.
Identifying the client's ideal customer and determining the best product description terms is crucial to create a seamless post-click experience.
Lack of alignment between pre-click messaging and post-click content can result in lower impressions and conversion rates.
Poor Google Ads quality score can lead to increased costs per click and decreased ad impressions. Post-click content should align with pre-click messaging for a good customer experience.
Improvement is often achieved by creating valuable post-click content, even if the client is not 100% clear about their ideal customer.