Meta is introducing a new marketing feature that allows businesses to re-engage customers with powerful marketing messages.
Marketing Messages allow Facebook Pages and Instagram Professional Accounts to send messages outside the standard messaging window to users who have granted permission.
Businesses using this feature can expect 1.8 times higher average conversion rates compared to other marketing channels, indicating its effectiveness.
The feature aims to boost customer engagement, foster relationships, and achieve faster results by delivering messages on the customer's preferred channel.
Interested businesses can sign up to be notified when it's time to send their marketing messages, suggesting a forthcoming launch.
The process of launching marketing messages is simple and can be done in just a few steps, including creating an account and setting up a WhatsApp Business account.
Businesses can easily import their current subscribers using a CSV file, making it convenient to transition to this marketing method.
The system allows businesses to refine their audience with filters, ensuring that messages are targeted to the right recipients, and then launch their first campaign.
Best practices for Marketing Messages include providing valuable and relevant content, clearly stating the types of messages users can expect to receive, and tailoring messages to users' needs to maintain a high-quality user experience.