Remarketing and retargeting are related but distinct online advertising strategies. Both aim to engage potential customers who have shown interest in your brand, but they differ in their approach and target audience.
Remarketing: Targets existing customers who have previously purchased from your brand. Typically uses email campaigns and paid ads.
Ideal for products or services that have repeat purchases. Effective for upselling and building long-term customer relationships.
Retargeting: Target potential customers who have shown interest but haven't made a purchase. Uses paid ad platforms like Google Ads or Meta Ads.
Suited for acquiring new customers and nurturing leads. Essential if you're investing in brand awareness campaigns.
When to Use Retargeting and Remarketing? The choice between retargeting and remarketing depends on your overall marketing strategy.
Consider using both strategies to maximize conversions.
The key difference lies in the audience and approach: retargeting for new customers and remarketing for existing ones.