It was surprising for many customers to see the biggest brand, PUMA, change its name to PVMA on signage at numerous Puma India stores.
Some people noticed that PUMA's logo mysteriously transformed to 'PVMA' across social media platforms, promotional materials, and stores.
Want to Discuss your Digital Marketing Strategies for Your Business?
Talk to Our Uvisible Experts NOW!
This mistake by the biggest brand has become the talk of the town on social media in no time. Memes and debates went viral on the internet.
But guess what happened? PUMA's viral 'mistake' turned out to be their most brilliant marketing move of 2025.
What initially seemed like a design error was actually PUMA's brilliant strategy to announce PV Sindhu as their brand ambassador.
PUMA knew that apparent 'mistakes' by big brands get massive attention. They leveraged this behavior brilliantly.
Instead of just another celebrity announcement, they wove PV Sindhu's identity into their own brand identity.