AI search is reshaping the SEO landscape, prompting discussions about the decline of traditional SEO and web traffic as we know it.
Central to this transformation is the concept of "qualified clicks," which plays a crucial role in understanding the implications of AI search.
While AI search is different from traditional search engines, it's important to note that "different" doesn't equate to "worse." AI search offers a new approach to finding information.
"Qualified clicks" can be compared to qualified referrals, highlighting the importance of emphasizing product quality and providing a clear path to purchase.
The value of contextual links from relevant content cannot be overstated, as they have a high conversion rate, surpassing that of image advertisements.
The need to display ten links is eliminated in AI search, as it excels at comprehending user intent, thereby presenting a more concise and targeted set of results.
AI search engines direct users to webpages that are not only relevant but also deliver "perfect results" for their queries.
AI search may provide fewer links, typically around five or six, but each of these links is meticulously targeted to provide users with a better and more satisfying experience when navigating from the AI search engine to the website.