Google introduces AI-based ad solutions: Demand Gen and Video View campaigns.
Features include customized ads, simplified ad creation, and improved metrics.
Demand Gen campaigns integrate assets across platforms like YouTube, Discover, and Gmail.
They simplify ad creation, provide a construction flow, and offer ad preview options.
Video View campaigns maximize views across different formats.
Advertisers combine personalized ads with lookalike segments from their audience lists.
They can boost sales with discounts for existing customers or attract new customers with special offers.
AI-driven solutions help businesses make better decisions during challenges.
Google plans wider rollout of these tools later this year.