Google I/O Unveils Search Innovations:  Introducing Generative AI 

Google has introduced two new updates to its search function: Perspectives and Search Generative Experience (SGE).

SGE uses generative AI to simplify complex search tasks and provide key information snapshots linked to deeper resources.

Perspectives aims to provide a more human touch to digital information by highlighting long-form videos, images, and written posts from discussion boards, Q&A sites, and social media platforms in search results.

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Google has updated its content ranking system to better understand content from a personal or expert viewpoint.

This feature provides a more human touch to digital information

Both updates are part of Google’s ongoing efforts to enhance the quality of information available through its search platform

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