Google's Discovery ads era ends, making room for a new phase as the "Demand Gen" campaign type introduced at Google Marketing Live.
Demand Gen campaigns are a fusion of image and video ads, strategically designed to fuel conversions, website visits, and user actions like sign-ups and cart additions across YouTube, Discover, and Gmail.
Expanding beyond conventional platforms, Demand Gen campaigns extend their influence to YouTube Shorts and in-stream contexts as well.
Current eligibility for the upgrade entails having an active Discovery campaign, with wider access to Demand Gen campaigns set for October 2023.
Make the transition smoother by enlisting in the Demand Gen beta program, a process that ensures you're well-equipped for the change.
Demand Gen, includes diverse ad formats like short-form videos, carousels, portraits, and square images, facilitating more engaging audience interactions.
Experience the power of lookalike segments and refine strategies through A/B experimentation, all aimed at optimizing placements and driving customer engagement.
Upon entering the beta phase, your existing Discovery campaigns will seamlessly transition to the enhanced Demand Gen level.
By early 2024, the transformation from Discovery to Demand Gen is expected to be complete, enhancing campaign efficacy.