→ Google: Approx. 93.5% of clicks come from high-intent searches on the first page ensures you're reaching users actively seeking solutions.
→ Meta: Disrupts users who are scrolling through and may not have intentions to make a purchase. Meta can work well for brand awareness and discovery
→ Google: 8.5 billion people are searching on Google daily, helping you to connect with active users.
→ Meta: 2.9 billion monthly users are scrolling through for consuming content, not searching for solutions.
→ Google: A 200% ROI aligns with its strong intent-based approach, leading to higher conversion rates.
→ Meta: While conversions can happen, scaling is often less efficient because users are not in a "buying mindset".
→ Google: Its combination of keyword-based targeting and user intent leads to higher conversion rates.
→ Meta: Interest-based targeting can lack precision, though Meta's machine learning has improved ad delivery significantly in recent years.
→ Google: Tools like Google Analytics provide detailed insights into campaign performance and ROI.
→ Meta: Engagement metrics are helpful but often less accurate for measuring true ROAS due to attribution challenges.
Both channels have their unique advantages. Start with Google Ads for intent-driven traffic, then use Meta Ads to retarget and build brand awareness.