Intent-based targeting: Captures user intent through search queries.
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Keyword targeting: Bids on relevant keywords for precise targeting.
Extensive reach: Reaches a vast potential audience through Google's search network.
Example: Running shoe business can appear at the top of search results, increasing conversions.
Audience targeting: Targets users based on demographics and interests.
Visual appeal: Prioritizes visually engaging content like images and videos.
Customization and retargeting: Re-engages users who interacted with the brand.
Example: Fashion accessory store can showcase products to fashion-interested users, boosting conversions.
Choice between Google Ads and Facebook Ads depends on goals, audience, and budget. Some advertisers use both platforms, leveraging their strengths.