Google Ads or Facebook Ads? Making the Right Choice

Google Ads:

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Intent-based targeting: Captures user intent through search queries.

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Keyword targeting: Bids on relevant keywords for precise targeting.

Extensive reach: Reaches a vast potential audience through Google's search network.

Example: Running shoe business can appear at the top of search results, increasing conversions.

Facebook Ads:

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Audience targeting: Targets users based on demographics and interests.

Visual appeal: Prioritizes visually engaging content like images and videos.

Customization and retargeting: Re-engages users who interacted with the brand.

Example: Fashion accessory store can showcase products to fashion-interested users, boosting conversions.

Google VS Facebook

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Which one better?

Choice between Google Ads and Facebook Ads depends on goals, audience, and budget. Some advertisers use both platforms, leveraging their strengths.

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