Use action words and a clear CTA within the 160-character meta description to guide users to the page's content.
Prioritize keywords at the beginning of the content to show relevance to users and search engines.
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Include essential information about the page while considering length or width, clarifying its purpose and goal.
Address relevant search queries, showcasing your problem-solving capabilities and stating what users can expect.
Mind the limited 160 characters to make a strong impact and convey your message effectively.
Provide concise meta descriptions that inform users if your content meets their needs, beyond just length.
Try to keep meta descriptions short and sweet. People want to know this if this page has the information they are looking for.