Google announced the integration of Google Analytics 4 (GA4) with AdSense.
Merging AdSense data with google analytics 4 provides a comprehensive understanding of performance.
Integration enables Analytics to collect ad events automatically.
GA4 and AdSense integration use shared IDs, events, and data joining.
GA4 and AdSense tags communicate using shared IDs.
Inter-tag communication ensures consistent IDs between GA4 and AdSense.
Discrepancies between AdSense reports and Analytics can occur.
Discrepancies may be caused by iframes, security software, or timezone settings.
GA4 and AdSense integration provides valuable data insights but has limitations.
Be aware of the integration's benefits, limitations, and potential data differences.