Set location and language at the ad group level to optimize budget allocation.
The campaign-level setting is for radius targeting and should be chosen wisely since it's unchangeable after publishing.
Create Lookalike Segments from first-party data lists and select an audience target country.
Combining first-party, lookalike, and third-party segments enhances audience quality and reduces scattering loss.
Shopping Feed Ads can now appear in the YouTube Home Feed, increasing product visibility.
It covers mobile, desktop, and TV placements and has the potential to bypass "content" targeting limitations.
Select from "Videos Ad," "Single Image Ad," or "Carousel Ad" and include headlines, descriptions, images, cards, or videos.
Pay attention to CTAs and language selection. Optimized targeting is on by default, and you can assess your ad group's weekly impressions.
A unique feature borrowed from DV360, Demand Gen now allows specific device model, operating system, and network targeting.
This precision enables advertisers to select specific user profiles, like iPhone 14 Pro users, or target users based on their network connectivity or location.