Google's objective is to assist news organizations in enhancing the visibility of their content and generating higher traffic.
The Search Advocate team provides recommendations for a more substantial presence on Google Search and News platforms.
High E-E-A-T levels, consistent production of news-related content, and adherence to Google News policies. Provide clear information about authors, publications, and publishers.
Focus on creating valuable content for people, not search engines. E-A-T factors (Experience, Expertise, Authoritativeness, and Trustworthiness) are crucial for prioritizing content.
Use structured data to provide publication dates for better understanding by Google. Build a website around ongoing news stories and incorporate relevant images and videos.
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Advertising and promotional material should not overshadow news content and should be clearly differentiated as paid placement.
Leaving untagged spammy, paid, or user-generated content links can violate Google's spam policies.
Google should be able to crawl and index content behind paywalls to make it searchable.
Implement appropriate structured data (meter, paywall, login wall) to differentiate paywalled content from cloaking.
Publishers are encouraged to visit the Google News Initiative website for further guidance on achieving success in search.