Best GA4 Alternatives Every Marketer Should Try Today

#1 Matomo

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#2 Fathom

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[{"selector":"#anim-ffcde535-6e26-41ec-8883-05acab3afacb","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-135184ad-37d1-4fb6-b671-f5783304434d","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f96b7e4-3213-48fa-af02-7ad931a27aff","keyframes":{"transform":["translate3d(0px, 182.96903%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] While it lacks GA4's complexity, it serves as a great lightweight option for marketers seeking website analytics.

#3 Plausible

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#4 Semrush

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#5 Clicky

[{"selector":"#anim-9395ab53-a1eb-4067-9709-4bd223350fcc","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c9a106c-36c3-4e18-bcad-3ff23d34b2d2","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c264a595-0dc1-46ec-bde3-dcba0fe1da66","keyframes":{"transform":["translate3d(0px, 143.60157%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Marketers are praising Clicky as an excellent GA4 alternative. Those who have switched appreciate its user-friendly real-time platform, heat mapping, backlink analysis, and mobile compatibility.

#6 Simple Analytics

[{"selector":"#anim-0227fa66-d7cd-41ff-9dc2-94475cd22ace","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f44b1fa-144f-478a-b195-76728f1a9032","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-839cd7db-2180-43d8-93c1-f065365f9456","keyframes":{"transform":["translate3d(0px, 143.60157%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As GA4 is complicated for some marketers to understand, Simple Analytics becomes favorite for marketers. It provides audience data while ensuring the privacy of its website users.