Old Practice Only focus on Google 2025 Practice Optimize for other platforms such as Bing, ChatGPT, Reddit, or TikTok.
Old Practice Optimize for feature snippets. New Practice (2025) Focus not only on feature snippets but also on AI Overviews.
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Old Practice Create a Content strategy by publishing 1 article in a week. New Practice Focuses on strategy with audits, customer research, and content planning, optimizes through technical fixes, updating old content.
Old Practice Sharing blog post links to all social media accounts. New Practice Repurpose long content into a newsletter, X thread, LinkedIn carousel.
Old Practice Prioritizing keyword lists by the highest search volume. New Practice Prioritizing topic ideas by the highest conversion potential.
Old Practice Using metrics like Keyword Difficulty to make decisions New Practice Before making a decision, spend time identifying gaps in the SERP and competitor content, analyzing their topical and domain authority, and understanding search intent.