In 2023, Google launched nine confirmed algorithmic updates, including four core updates in March, August, October, and November.
They also introduced a new AI search engine called the Search Generative Experience.
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Google renamed the Product reviews update to the reviews update, as it now encompasses all types of review-related content.
They had three review updates throughout the year. The September 2023 helpful content update had a significant impact on the SEO industry.
There was also a spam update in October aimed at reducing spam in search results.
Other algorithm changes and updates included a topic authority system for news content, a reward for hidden gems, an adjustment to the local ranking algorithm.
Google also had a bug with the core update impacting Discover traffic, updates to the language matching system, changes to the search quality raters guidelines, and updates to the ranking updates page.