1. SEO enhances a business's profitability by expanding its reach to more prospects compared to PPC.
2. Assessing SEO success shouldn't be based on immediate revenue, as the generated income will materialize in the future.
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3. A strategic approach is essential for SEO; otherwise, you're likely to squander both time and money.
4. To yield the best SEO results, concentrate on reaching potential buyers.
5. Misjudgments of SEO value often stem from a lack of understanding of analytics data.
6. Your SEO investment should be drawn from your brand marketing budget.
7. The level of success in SEO can generally be linked to the volume of purchase intent traffic that you can attract.
8. The rising costs of advertising are poised to lead to a surge in SEO service expenses, prompting a return to SEO after overspending on paid search.