Image optimization is not just about adding keywords in alt text; it's about conveying the image's content.
Identify the need for the image and avoid using irrelevant stock images.
Compress the image using tools like tinypng.com to reduce file size (optional if using an image compressor plugin).
Change the file name to something relevant to your content instead of the default name.
Optimize alt text: a. Be specific and concise, describing the image content without editorializing. b. Avoid starting with "Image of..." or "Picture of...". c. Use keywords sparingly. d. Include any text that is part of the image. e. Avoid repeating information.
Place the image around relevant content to enhance context and relevance.
Image optimization encompasses more than just optimizing alt text.
Further details and steps may be necessary to fully understand and implement image optimization techniques.