Meta Initiates Refunds for Ad Glitch: Addressing Overspending and CPAs

A month after Meta attributed the April bug to an automated system, numerous advertisers still anticipate their refunds.

Meta is starting to issue refunds to advertisers affected by a glitch last month that resulted in overspending and higher-than-usual CPAs.

However, smaller advertisers are complaining that the refund process has been much slower.

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The glitch caused Meta to spend advertisers' daily budgets in a matter of hours, resulting in tripled CPAs.

Some businesses had their worst return on advertising spending on record, and refunds for ad glitches are typically cents on the dollar.

Meta apologized for any inconvenience caused and said that they have resolved the technical issue in their automated systems

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