Best WordPress Plugins for Marketers 2024

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We all are aware of the fact that WordPress is one of the popular online publishing platforms.

WordPress powers 34% of the internet.

As per WordPress, more than 409 million people view more than 15.5 billion pages each month.

WordPress users publish about 41.7 million new posts and leave 60.5 million new comments each month.

Thanks to WordPress for the easy interface which makes it more popular and attracts more and more marketers.

But what makes WordPress even more popular – Plugins.

WordPress Plugins make the websites + content reach out to more and more people in an effective way.

Hence the reason, WordPress plugins are becoming a need day by day as they are making the marketer’s life easy with minimum or no coding headache.

Did you know that?

There are over 54000+ plugins in the WordPress directory.

However, it is important to know that installing too many plugins on your website can slow down your site.

So as a marketer, you should know which plugin to install or which not.

In this article, I am sharing the best WordPress plugins that every marketer should know or install.

Yoast SEO

As a marketer, the first plugin I always install on my website is Yoast SEO.

It is one of the most famous SEO plugins among marketers with 5+ million active installations and an average rating of 4.9 out of 5.

This plugin helps you in improving your SEO efforts with the following features:

  • Add a Title and meta description for better branding and consistent snippets in the search results.
  • Control over breadcrumbs
  • Create XML sitemap
  • Set canonical URLs to avoid duplicate content.

This Plugin is free as well as paid. If you want to experience some of the more features of this plugin then you can go for the premium version of the plugin.

Simple 301 Redirects

simple 301 redirects

This is another great plugin with 300,000+ active installations with an average rating of 41. Out of 5 that every marketer should use.

Simple 301 Redirects provides an easy method to redirect your old page or not found page to the new page without any coding knowledge.

It’s a really useful plugin when you migrate your site or page to a new domain or page.

This plugin helps you in improving your SEO strategy as it strengthens the backlink portfolio i.e previously 404 not found links would be redirected to a new page.

This plugin is free to use.

W3 Total Cache

One of the popular plugins among marketers with 1+ million active installations and an average rating of 4.3 out of 5.

W3 total cache helps you in improving your SEO and user experience by reducing page load time.

Nowadays User experience is very important than ever before. This plugin will help you in improving the page speed of the website.

As we know that Google considers page speed as one of the rankings factors so it’s a big reason to use this plugin.

Below are some of more benefits of this plugin:

  • Improves conversion rates and site performance.
  • Improves web server performance
  • Helps in saving bandwidth
  • “Instant” repeat page views

All in One SEO Pack

A plugin that gives tough competition to Yoast SEO. Every marketer should give this a try to this plugin.

All in One SEO Pack was created in 2007 and gained the trust of 2+ million users with an average rating of 4.4 out of 5.

It is one of the most downloaded plugins which is updated regularly to provide a bug-free experience to users.

Below are some of the features of the All in One SEO Pack:

  • XML Sitemap support
  • Google AMP support (Accelerated Mobile Pages)
  • Google Analytics support
  • Schema.org Markup
  • Support for SEO on Custom Post Types
  • Advanced Canonical URLs
  • ONLY free plugin to provide SEO Integration for eCommerce sites, including WooCommerce
  • Compatibility with many other plugins
  • Translated into 57 languages

These are just some of the features of this plugin. This plugin is trusted by individuals and companies to improve their SEO strategies.

Contact Form 7

There are many ways of engagement whether it comes in the form of likes, comments or social media shares.

Another way of engagement is in direct contact with your readers which is essential to growing your SEO efforts.

In this case, Contact Form 7 can help you in many ways. This plugin is one of the most popular plugins with an active installation of 5+ million. It’s free to use the plugin.

Contact Form 7 can help you in managing many multiple contact forms.

Also, you can customize the contact form and mail content as per your audience and requirements.

Rank Math

Rank Math is an SEO Plugin that is getting famous day by day and winning the trust of more marketers.

Currently, more than 90,000+ marketers are taking advantage of this plugin.

We all know that SEO is one of the important sources of traffic but sometimes the process of optimizing the blog or page takes a lot of time.

If you are also facing this problem then Rankmath will work like a miracle for you.

The smart automation features of this plugin will help you improve your SEO strategy in just a few clicks.

Below are some of the features of this plugin:

  • Google Schema Markup aka Rich Snippets Integrated
  • You can optimize your post for 5 keywords
  • Google Search Console Integration
  • With this plugin, you can track your keyword ranking in Google search results.
  • LSI Keyword Tool Integrated
  • Add Overlay Icons On Social Images
  • SEO Optimized Breadcrumbs
  • 404 Monitor
  • Deep Content Analysis Tests
  • Internal Linking Suggestions

I think these features are enough to convince any marketer why he/she should install this plugin.

Yet Another Related Posts Plugin (YARPP)

Every marketer wants when a user visits their post or site, they stick to the site for longer.

This is possible by showing other content related to user interest before leaving.

Here this plugin comes into the picture. YARPP displays pages, posts, and custom post types related to the current entry, introducing your readers to other relevant content on your site.

There are many features of this plugin such as:

  • Thumbnail or list view of related content
  • Related posts, pages, and custom post types
  • Related posts in feeds
  • An advanced and versatile algorithm

Yet Another Related Posts Plugin (YARPP) has 200,000+ active installations with an average rating of 4.5 out of 5.

TablePress

By default, WordPress doesn’t allow the site owners to create a table.

If you want to add a table manually then it requires knowledge of HTML which would be difficult for non-tech marketers.

Don’t worry. TablePress is here to help you.

This plugin allows you to easily create and manage beautiful tables. You can embed the tables into posts, pages, or text widgets with a simple Shortcode.

The features of this plugthe in are following

  • Tables can be imported and exported from/to Excel, CSV, HTML, and JSON files.
  • Sorting
  • Pagination
  • Filtering

This free plugin has 800,000+ active installations with an average rating of  5 out of 5.

Akismet

As a  marketer, you don’t want your comment section to fill with spammy comments.

To get rid of this situation, the marketer should install this plugin.

Akismet checks your comments and contact form submissions against a global database to prevent spammy comments.

You can review the comments in the “comments” section of the admin panel.

Some more features of Akismet are the following:

  • Check the comments and filter out the comments that look spammy.
  • You can check what comments are cleared by the Akismet and which are spammed by the moderator.
  • Moderators can see the number of approved comments for each user.

Due to all this Akismet is the top comment spam plugin with 5+ million active installations and an average rating of 4.7 out of 5.

OptinMonster

Every marketer that users will stay longer on the website.

But on the other side, we also know that the user has a pattern: find, read, and leave and most of the time visitors never return.

So it is important to have a plugin that will help you in converting the visitors into leads.

OptinMonster can help you achieve this objective.

It is one of the best lead generation tools or popup plugins that helps you to your email list with popups and other high-converting opt-in forms.

You can easily create beautiful popups that are proven to convert.

OptinMonster lets you build high-converting opt-in forms in minutes

You can choose from 6 different campaign types:

  • Lightbox popup
  • Fullscreen popup
  • Floating bar
  • Slide-in
  • Mobile
  • In-line

You can customize these forms too with the help of easy-to-use drag and drag-and-drop builder.

The best part is that you don’t require any coding knowledge.

OptinMonster has 900,000+ active installations with an average rating of 4.3 out of 5.

Really Simple SSL

In the fast-paced digital landscape, your blog’s security is non-negotiable.

Really Simple SSL goes beyond the basics, adding an extra layer of protection to your blog.

It ensures that data transmission between your site and its visitors remains encrypted, safeguarding sensitive information.

Now, you can focus on creating compelling content without worrying about cyber threats.

WP Forms

WPForms is not just your average form builder; it stands as one of the pivotal WordPress plugins, embodying the essence of feature-rich excellence.

This versatile tool not only simplifies the process of form creation but elevates it to an innovative level, allowing you to craft engaging forms in a matter of seconds.

Pricing Structure: WPForms offers a subscription-based pricing model, ensuring flexibility for users with varying needs. Let’s break down the pricing tiers:

  • Basic – $49.50/Year: Ideal for those starting their WordPress journey, the Basic plan provides essential features at an affordable price point. Perfect for small-scale projects and individuals seeking a reliable form-building solution.
  • Plus – $99.50/Year: Stepping up the game, the Plus plan caters to users with growing demands. With additional features and capabilities, it strikes a balance for businesses and bloggers looking to expand their online presence.
  • Pro – $199.50/Year: Tailored for professionals and businesses with advanced requirements, the Pro plan unleashes a plethora of powerful features. It’s a comprehensive choice for those who prioritize functionality and sophistication in their form-building endeavors.
  • Elite – $299.50/Year: At the pinnacle of WPForms offerings, the Elite plan is a powerhouse designed for those demanding the best. Packed with top-tier features and unparalleled capabilities, it’s the go-to choice for enterprises and high-impact projects.

Whether you’re a novice blogger, a growing business, or an established enterprise, WPForms ensures that you have the right set of tools at your disposal, all wrapped up in a pricing structure that caters to your specific needs.

Site Kit by Google

Imagine having Google’s powerful tools seamlessly integrated into your WordPress dashboard – that’s Site Kit.

Track your site’s performance, understand user behavior, and optimize your content strategy with ease.

Site Kit is a marketer’s dream, providing real-time insights from Google Analytics, Search Console, Page Speed Insights, and AdSense in one central location.

Google Analytics Dashboard for WP

Dive into the world of data-driven decision-making with Google Analytics Dashboard for WP.

Beyond just tracking numbers, this free plugin offers a user-friendly interface with detailed reports.

Uncover valuable insights about your audience, their preferences, and the effectiveness of your marketing efforts. It’s like having a personal data scientist at your fingertips.

WP Smush.it

A picture is worth a thousand words, but a slow-loading image can cost you visitors.

WP Smush.it tackles this challenge head-on by optimizing your images without compromising quality.

The result?

Faster page load times, improved user experience, and a potential boost in search engine rankings. Say goodbye to sluggish websites and hello to a snappy user experience.

WPtouch Mobile Plugin

Mobile optimization is no longer a luxury – it’s a necessity.

WPtouch Mobile Plugin ensures your website looks and functions seamlessly on mobile devices.

With the majority of internet users accessing sites via mobile, this plugin is your ticket to capturing and retaining a broader audience.

It’s not just about being mobile-friendly; it’s about delivering a stellar mobile experience.

Broken Link Checker

Ahrefs’ data doesn’t lie – broken links can be a stumbling block for user experience.

Broken Link Checker acts as your vigilant assistant, scouring your site for broken links and helping you rectify them effortlessly.

Enhance your site’s reliability, boost SEO, and provide a frustration-free journey for your visitors by keeping your links in check.

CrazyEgg Heatmap Tracking

Your website isn’t just a collection of pages; it’s a dynamic ecosystem with users interacting in unique ways.

CrazyEgg Heatmap Tracking takes you beyond conventional analytics by providing visual representations of user behavior.

Dive into mouse cursor, scroll, and confetti heatmaps to understand which areas of your pages are hotspots for engagement. Armed with this data, you can tailor your marketing strategy with precision.

Better Click to Tweet

Engaging your audience goes beyond the confines of your website.

Better Click to Tweet lets you turn compelling snippets into shareable tweets with simple shortcodes.

Lower your bounce rate, increase your social media reach, and encourage your audience to become your brand ambassadors with this user-friendly and effective plugin.

WP Live Chat Support

In the age of instant gratification, businesses need to be proactive in addressing customer queries.

WP Live Chat Support bridges the gap between you and your audience, offering instant interaction and real-time support.

Build trust, resolve issues promptly, and transform visitors into loyal customers by making communication a seamless part of their experience.

Jetpack

Jetpack is the Swiss Army knife of WordPress plugins.

Beyond just boosting your website’s speed, it provides a suite of features encompassing security, performance, and design.

From lazy loading images to protecting against brute force attacks, Jetpack ensures your site is not only fast but also resilient against potential threats.

Pretty Links

Long, complicated URLs have met their match with Pretty Links.

This versatile plugin not only shortens your links for a cleaner appearance but also provides tracking and analytics.

Customize your URLs, share them effortlessly, and gain insights into link performance – it’s link management made simple.

weMail

Email marketing remains a cornerstone of digital communication, and weMail is your go-to solution for mastering it.

Beyond sending newsletters, weMail offers a suite of tools for customization, lead collection, and analytics.

The free version, with a limit of 3000 contacts, is perfect for small to medium-sized businesses looking to harness the power of email marketing.

Wordfence Security

The internet can be a dangerous place, but Wordfence Security stands guard against cyber threats.

This all-in-one security solution provides a robust firewall, malware scanning, and two-factor authentication.

With more than 12,000 to 13,000 sites getting hacked daily, investing in Wordfence Security is a proactive measure to safeguard your website and sensitive data.

Elementor

Designing visually stunning pages shouldn’t be reserved for web developers.

Enter Elementor, the visual page builder that empowers everyone to create captivating designs.

With a user-friendly interface and an abundance of customization options, Elementor lets you bring your creative vision to life without the need for extensive coding skills.

Sucuri

When it comes to security, Sucuri is a heavyweight champion.

This plugin provides top-notch protection for your website, defending against a myriad of online threats.

From website monitoring to malware removal, Sucuri ensures your site remains secure, and your visitors can browse with confidence.

Conclusion

Whether you are starting a personal blog or a website for any company, WordPress is one of the go-to platforms.

We have seen WordPress being used in Blogs, Corporate Websites, Educational Institute Websites, News Websites as well as SAAS websites.

And each of these websites would need one or the other plugins and the objective of this post was to talk about a few WordPress plugins that can be helpful.

We hope these plugins will help you in improving your SEO strategy as a marketer.

Have you used any of these plugins? If yes then which plugins are on your list?

If you think that we have missed any important plugins to consider then you can reach us to give an idea.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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